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Global Content Marketing: The Issues, the Market, the Trend

  • Global Content Marketing: The Issues, the Market, the Trend


Global Content Marketing: The Issues, the Market, the Trend

Global Content Marketing: The Issues, the Market, the Trend

graph 1

We have conducted a survey between partners professionals in social media marketing.

The main issues they face today,

  • Increased time spent in analysing the data to optimize postings times
  • Subjective and ineffective process for deciding which type of content will become viral and how
  • Use of multiple platforms to assess performance and manage Content Marketing
  • Increased costs paying fees to multiple different providers

graph 2

Research in Content Marketing has revealed,

  • CMOs at the largest technology companies report that building out Content Marketing as an organizational competency is the second most important initiative, only behind measuring ROI IDC
  • Ninety-two per cent of marketers said their organization views content as a business asset ICC
  • Top five skill-sets missing from today’s Content Marketing teams: content creation; Content Marketing leadership/strategy; promotion; performance management/metrics orientation; subject matter expertise Curata

However, the Content Marketing Market grows with a rate of 12%-15% being a $313 billion Market by 2019! Effective Content Marketing using AI to maximize ROI is the way forward.

AI Content Marketing may,

  • combine multiple social and SEO metrics
  • continuously learn what content performs best
  • suggest new content
  • schedule and post

thus minimise human resources (costs) to implement the Content Marketing tasks

 



05 / 11 / 2017 admin

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